HASSO HERING

A perspective from Oregon’s mid-Willamette Valley

The spread that disappeared: A mystery

Written November 19th, 2022 by Hasso Hering

This is a relic of bygone days. Its sell-by date was April 9, 2022.

Something happened to make this brand of margarine, Gold ‘n Soft, disappear from grocery shelves not just in Albany but every place else where it used to be sold.

Something must have happened, but I don’t know what it is.

A 10-minute Google search for news about this product and the company that made it produced not a single clue of exactly why it hasn’t been available since some time this summer.

On various social media platforms, there’s an occasional suggestion that the brand had been discontinued. But why?

In 2006, the publication Oregon Business ran a story saying the margarine had a 40-year history in the Northwest and was still being produced in Portland.

The label was owned by Ventura Foods of Brea, Calif., in Orange County. Nothing on the company’s corporate website mentions the brand or explains why you can’t buy it.

Strangely enough, the website “https://goldnsoft.com/products” is still accessible.

Under the headline “A Northwest Original Spreads Across the Country,” the site says that Gold ‘n Soft “products were first introduced back in 1966 in Portland, Oregon, and quickly became the #1-selling brand in the Northwest US. During the 1970s, the brand was introduced to Southern California. Its popularity and distribution have only grown since then.”

The site also has a locator of where you can buy the stuff. No matter what city across the country you put in, from Albany Oregon to Albany New York, and from Seattle to Los Angeles, the site says: “Sorry, no results were found within a 10-mile radius of this location.”

Why would the “No. 1 selling brand in the Northwest” no longer be sold anywhere across the U.S? I have emailed the company, and if I get an answer, I’ll add it below. (hh)





38 responses to “The spread that disappeared: A mystery”

  1. Cap B. says:

    Sounds like Gold ‘n Soft was forced out of business by the “bigger guys” to me. Or the people who ran it got old and retired. It happens.

    My mother and I used to both buy Gold ‘n Soft. I started using the “light” forms of margarine, and don’t remember if Gold ‘n Soft had a light version or not.

    • Lori says:

      It was my favorite and im still annoyed because i cant find a comparable product.

      • Kathy says:

        My husband just brought 2 containers of gold n soft margarine home today. He went shopping at Sherm’s market in Roseburg Oregon. So it’s still being made and sold as of November 18th 2022.

      • Kathy Smith says:

        My husband just brought 2 containers of gold n soft margarine home today. He went shopping at Sherm’s market in Roseburg Oregon. So it’s still being made and sold as of November 18th 2022.

        • Justin says:

          I received a call from Ontario Canada today after several emails and a nice lady from Ventura foods advised me that they have discontinued the goldnsoft product. She said that some locations will still carry the product until expiration or they are sold out but nothing is being produced moving forward. :/ she did say that she would send my concerns to their sales department and let them know the people want it back. Lol

    • Alexander says:

      I contacted the company & was told that the profit margin was so low that they opted to discontinue that product. All about money…I guess.

  2. TLH-ALB1 says:

    The tie to the NW…was that the yellow container was made by a Portland based company, later named Humphreyline. My brother was the buyer of the this company’s resin, for injection moulding.

    https://www.pinterest.com/Humphreyline/

  3. Gordon L. Shadle says:

    Gold ‘n’ Soft is a brand, not a product. It’s a perception you experience, not a real thing.

    The processed spread (margarine) marketplace is very competitive so there are lots of other brands that will probably make you feel good.

    Me? My taste buds prefer pasteurized butter.

    And ants won’t eat margarine. They don’t care a whit about brand.

    Do what ants do…eat real food.

    • Shawn says:

      Ahh you’re one of those butter snobs. Butter’s fine I eat it some but, it’s not always the best for some uses.

  4. Don says:

    Wasn’t there some negative health issues because of the molecular structure of the fat?

    • Dean says:

      Originally, margarines and a bunch of other stuff were made with “Partially Hydrogenated Oils (PHO)”, because they didn’t have the animal fats that were “bad” for you.

      PHO, aka Trans Fats, it turns out, are bad for you… worse than the real thing, and were banned starting in 2018.

      Now Margarines are made with “Fully Hydrogenated Oils” that are reportedly not bad (cue “Jaws” theme) and maybe even good for reducing LDL cholesterol.

      Place your bets, ladies and gentlemen, place your bets.

  5. J. Ewton says:

    I also love this brand. First the smaller containers went missing then the larger ones.

  6. Shane says:

    Hmmm, this figures. I was sent to the store to pick this up and after trying three stores I was defeated. Tried to tell my wife it was no where to be found went over with a disbelieving look. You better believe I showed her this article (:
    All that aside I hope this company is able to return or is still a functioning business and can get caught back up with demand.
    Signed : Grocery Challenged

  7. Charity says:

    Like so many other brands these days it’s likely getting repackaged. And will be back looking more appealing and of course more expensive.

  8. Linda says:

    I miss gold soft bring it back

  9. Annette Weaver says:

    Was wondering where this went. Can’t find it anywhere. I don’t like anything else either. Hopefully we find out what happened soon.

  10. Patty Hoodenpyl says:

    I called Ventura foods in Brea California and asked them why can’t I find it anymore and the lady I spoke to said they weren’t making margarine products anymore. I was upset just like a lot of you . I told her there was going to be a lot of upset people and her comment was ” sorry ” . No there isn’t comparable products out there. When you melt gold & soft you actually get all margarine not half water. Sad it’s discontinued.

  11. Debbie says:

    FINALLY! I now see I wasn’t the only one who was suddenly betrayed by my one and only favorite brand of margarine. I can no longer enjoy eating anything that I previously enjoyed spreading copious amounts of Gold ‘n’ Soft on. Woe is my existance.

  12. Deena says:

    My grandma probably turned in her grave when she heard me read this article.. it was her favorite margarine.

  13. Diana says:

    We have used gold & soft for years and years. No other margarine melts on your toast, pancakes, etc. It tastes better also. Everything we have tried since won’t melt and doesn’t taste the same, even real butter.

  14. Mandi D Craig says:

    My brother is VP at Ventura foods the SE section and I asked him last night he said Discontinued. Hasson you can email me mandylnntwins@yahoo.com to give info to verify this. Did not ask brother to use his name so I don’t want to put it on here.

  15. Steve says:

    Found Land of Lakes buttery spread at Walmart .Container is the same size and compares quite nicely to Gold and Soft had used that product for many years

  16. Cyndy says:

    OMG They can’t discontinue Gold and Soft.
    That’s just insane!!!!
    I better stock up while my hometown grocery store still has it.

  17. Jan Prowse says:

    I have wondered why I can not this product any longer. I have used it forever. BUMMER

  18. Ashlee says:

    Outrageous.

  19. Sue Webb says:

    my local store said somethimg about rebranding,,,i usually buy the 4,75# tub…they say it should be back, but i also messaged the company today, we’ll see what they say

  20. Connie says:

    I can’t believe how many comments have been generated by… margarine!

  21. Susan says:

    I have used Gold n Soft since I was a kid!! We had milk cows and fresh butter, but I always preferred Gold n Soft!! When my caregiver came back from the store, saying it was missing, I assumed she was lying. So I went to all the stores in town, myself!! It was gone!! Nothing else even works!! So please repackage and raise the price, we NEED our Margarine!!

  22. CHEZZ says:

    Maybe it’s time to quit the margarine scene. Your arteries will love you for it.

  23. JoAnn says:

    Back in the 60’s Safeway had a margarine called Coldbrook that was really good and it disapeared when the soft margarines became more popular. Another favorite that is still missed.

  24. Nicki says:

    I agree with all the other comments, have used Gold n Soft margarine for years! Have searched many stores for months looking for it..to no avail.. Nothing compares :(

  25. Olivia Santos says:

    Good morning to everyone!
    I used this margarine to make pie crust, turkey stuffing and it was delicious
    This year I bought another brand and my stuffing came up very mushy
    Not the same flavor
    My pie crust very dry and loose
    Kind of sad for that :(

  26. Dolores M Nelson says:

    I NEED MY GOLD N SOFT BACK! I’VE USED THIS MARGARINE ALL MY LIFE! STARTING AT HOME AS A CHILD UNTIL NOW AS AN ADULT ON MY OWN FOR 35 YEARS! I’VE BEEN HIGHLY DISAPPOINTED HAVING TO USE LESSER QUALITY BRANDS! UGH!

  27. Kassandra Courtney says:

    Thanks for putting this article out. I have been searching for months. Happens to find small tub in a random gas station in a small random town in Idaho. You bet I bought all they had. Hopefully we can get the word out the people want Gold n Soft back. Kick myself for not stocking up when I last saw it in the chain supermarket.

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